L’Oréal Group iconic brand, Yves Saint Laurent Beauté, announces its entry to the NFT space. The beauty brand will launch several NFTs and create an NFT wallet dedicated to its community. Additionally, it has collaborated with several Web3 players, including Wunderman Thompson agency and Arianee Web3 solutions on its debut.
What Are The Plans of YSL Beauté on Web3?
YSL Beauté plans to create a branded wallet and token-gated Web3 hub. Through it, customers get to explore and connect with communities around the world built on the latest Web3 technologies. Furthermore, the virtual space is set to be a place where everyone can feel confident, audacious, empowered, and most of all, free.
Stephan Bezy, CEO of YSL Beauty, said: “To us, Web3 holds the promise of intensified experiences where artistic reinvention and genuine emotions collide. On this path into the unknown, we believe there is room to play with the codes of…