Users of decentralized NFT marketplace X2Y2 increased by 816% following airdrop of tokens to traders on rival platform OpenSea
Secondary NFT marketplace X2Y2 lured increasing numbers of users to its platform over the past 7 days following an airdrop of its native token (X2Y2). The move, known in the community as a Vampire Attack, saw the number of unique active wallets connecting to the platform jump by 816%.
A Vampire Attack is a quintessentially Web3 phenomenon. It’s the act of stealing a rival platform’s users by incentivizing them to jump ship. In this case, X2Y2 airdropped 12% of their native token (X2Y2) to any user who listed an NFT for less than1 ETH on OpenSea before January 2022. The catch: these users had to take their NFTs from OpenSea and relist them on X2Y2 for the same price.
These statistics show how X2Y2 saw increases across the board as a result of the move. User, transactions and volume are all up over the past week. The peak of activity did take…