When NFTs experienced a massive bull run in 2021, many people looked at the dollar signs and saw an opportunity — not to fill their own pockets, but to do some social good. Since then, NFTs have emerged as one of the best ways to fundraise for important causes — from reproductive rights to supporting underrepresented artists.
And for good reason.
There are plenty of advantages when it comes to utilizing NFTs as a fundraising tool. The most obvious is that, by using NFT auctions to raise money, donors receive something in return: an NFT. Through these NFTs, organizations can offer unique utility to their donors long after they make that initial donation. This can be access to events, physical merchandise, or even a stake in the eventual direction of the fundraising project.
In the case of PFP-centric fundraisers, the charitable NFTs can even spur individuals in a donor’s network to join in and contribute to the cause. On the…