Exclusive collection with the son of world-renowned artist Damien Hurst
Luxury fashion brand Prada has announced further steps into Web3 and NFTs this week with the launch of an exclusive NFT collection and airdrop with Cassius Hirst, the son of world-renowned artist Damien Hirst. The Prada Timecapsule NFT Collection launches on June 2 and is an evolution of the brand’s previous Timecapsule physical initiative established in December 2019.
The original Prada Timecapsule collection launched in December 2019 drops ready-to-wear physical items on the first Thursday of every month. It features ultra-limited edition items on Prada’s website, available for only 24 hours. Each item comes with a serial number and is delivered in custom packaging.
On Thursday, June 2, the new collaboration project will launch with 100 gender-neutral shirts designed by artist Cassius Hirst, son of Damien Hirst. This time, however, Prada will sell the physical items along with an NFT GIF featuring…
