Coca-Cola is celebrating International Pride Day with the release of the Coca-Cola Pride Collection of NFTs. As a matter of fact, these limited edition digital collectibles are live as of today. What’s more, Coca-Cola will donate all proceeds from initial and secondary sales to the LGBTQIA+ community organization, OUT.
All the details about the Coca-Cola Pride Collection of NFTs
Coca-Cola partnered with Rich Minsi to create the artwork for the Pride Collection. Minsi is a renowned South African fashion designer and a leading campaigner for African LGBTQIA+ rights. In addition, Coca-Cola also worked with Vice’s creative agency Virtue, and the digital collectible studio Tafi.
As mentioned above, the Coca-Cola NFTs have a significant charitable component. That is to say that, as part of the celebration of International Pride day, all proceeds will go to OUT. Minsi actually selected the charity partner for the…