Once upon a time, there were only crypto companies. In the era before NFTs, when crypto was still completely niche, the blockchain was ruled by developers and traders. But now, crypto traders have given way to deep-pocketed collector DAOs, and individual crypto-artists to a new paradigm of full-spectrum NFT project management teams.
Where does the line lie, though, between the lovable rag-tag NFT brands scraping by via PFP primary sales, and the literal empires being built by established (and aptly licensed) Web3 companies? One obviously precedes the other, but in functionality, do they differ all that much? Well, yes and no. As exhibited during nft now x Mana Common’s The Gateway, both brands and imprints have continued to make their presence known during the bear market while at the same time illustrating how fine the line is between “NFT-native” and “Web3-centric.”
NFT-native vs. Web3-centric
The major distinction between NFT brands and Web3…