The World Cup might be done and dusted, but football fever is heating up as Manchester United’s Tezos-backed NFT drop proves to be a striking success.
After launching on 16 December, over 750,000 NFTs have been snapped up by United fans. And with another 24 hours to go until the collection drop finishes, it’s unlikely there’ll be any let-up for the digital tokens.
The demand for the free NFTs has also meant six times as many contract interactions on the Tezos blockchain compared with the time leading up to the drop.
United first announced plans to launch the digital collection and a new metaverse platform on the Tezos blockchain last month. It will all be connected to the club’s new official Discord and fans will be able to engage with the club, players, and fans all around the world.
The Premier League giants said the free digital collection was a gift from the club to their fans globally. The NFTs are keys to future virtual and in-person events and special perks.
