Food and beverage giant, Kraft Heinz is planning to use the metaverse to solve its supply chain issues. The idea is to get Lunchables, Velveeta, and ketchup to the shelves faster, and in turn, into customers’ hands. Accordingly, the US company partnered with Microsoft last month to use its cloud platform to help the firm virtually replicate its supply lines.
“We’re really committed to supporting our customers in…what we call the industrial metaverse,” Lorraine Bardeen, CTO of Microsoft Industry Solutions told CNN. “This means that Kraft Heinz will be able to put their products…into consumers’ hands faster.”
How will Kraft Heinz’s metaverse plans work?
According to Carlos Abrams-Rivera, Kraft Heinz’s president of North America, some of the firm’s products were “trapped” in its logistics system during the pandemic-induced lockdowns. To combat this, the company has…
