Jimmy Fallon went to Twitter today to show off his Moonbird collection from PROOF. Celebrities diving into Web3 is nothing new. Recent purchases from Justin Bieber and the all-out metaverse and NFT packs from Snoop Dogg have caused a mass of newcomers looking to make their name in NFTs. However, Jimmy Fallon’s acquirement of his MoonBirds differs from his celebrity companions.
Just a Marketing Stunt?
Considering Jimmy Fallon’s recent NFT purchases, the idea of Fallon paying thousands of dollars for a digital animal doesn’t sound too crazy. Nevertheless, PROOF has admitted to gifting certain celebrities their NFTs with a “no strings attached” approach. However, it’s interesting when considering the amount of marketing PR stunts the NFT industry has experienced.
So far, Fallon has tweeted about his Moonbirds twice, with the additional flair of changing his profile picture to…