Jack Daniel’s Tennessee Whiskey Co., the world’s best-selling whiskey brand, recently filed an NFT and metaverse trademark application. Although many brands have started entering the NFT space, it is pretty surprising that Jack Daniel’s — one of the oldest Whiskey brands in the US – is not shying away from joining the NFT space.
Jack Daniel’s Tennessee Whiskey Co. is now moving to the NFT space. So, is the brand likely to see more success with the move?
What Are Jack Daniel’s NFT Plans?
Although the brand hasn’t announced its move into the NFT world yet, a trusted source confirmed the news. On September 19, Mike Kondoudis, an intellectual property trademark attorney, shared in a Twitter post that Jack Daniel’s made an application for three metaverse and NFT trademarks.
Virtual whiskey?#JackDaniels has filed a new trademark application claiming plans to sell:
▶️ NFT-authenticated media
▶️ Virtual beverages,…