Cementing its metaverse presence, Italian fashion house, Gucci has launched a new Gucci Town in Roblox. The “persistent digital space” will serve as an interactive hub with mini-games, a virtual store, and even a cafe. The initiative comes on the heels of several other metaverse experiences from the brand, including a Gucci Garden which it launched last year. So what is the Gucci Town in Roblox?
What is the Gucci Town in Roblox?
Gucci Town in Roblox features a central garden that connects to other locations in the town. Users can play mini-games, go to a cafe, or purchase Gucci apparel from a virtual store for their avatars. Apparently, virtual garments are made using Roblox’s new “layered clothing” tech.
Some of the Gucci-inspired games at Mini Game Heights include Tile Takeover and Flashlight Tag. Alternatively, players can also visit Creative Corner to enjoy the works of visiting artists. What’s more,…