Givenchy Parfums celebrates Pride by collaborating with London gallery owner and LGBTQIA+ activist Amar Singh as well as Rewind Collective. Through this collaboration, they are dropping a series of digital artworks as NFTs on VeVe, the largest mobile-first digital collectibles platform. Most importantly, proceeds from this sale will go to the LGBTQIA+ organisation Le MAG Jeunes.
About Givenchy Parfums’s Pride III NFT Art
Givenchy Parfums continues its venture into the metaverse with the release of this NFT collection. The NFT collection itself, called “Pride,” is a series of animated portraits symbolizing diversity, equality and identity. What’s more, Rewind Collective reinterpreted the photos digitally in the colours of the rainbow flag to show the brand’s commitment to the LGBTQIA+ community.
The limited series of 1,952 collectibles is currently on sale on VeVe and ends tomorrow. Givenchy Parfums hopes to…