Upland announced today a strategic partnership with FC Porto to bring European football to the metaverse. Overall the two parties are looking to shape the future of fandom in the metaverse. This will include different NFT collections and a virtual football stadium.
All about FC Porto’s entry into the Upland Metaverse
FC Porto, winners of Portugal’s 2022 Primera Liga, is breaking new ground in the Upland metaverse. This new partnership will see the football club build a virtual stadium in Upland, as well as create collectible team and player NFTs.
Significantly, the Upland metaverse maps to the real world. As a result, FC Porto’s entry into Upland will see the opening of the Portuguese city of Porto in the metaverse. This means that fans will be able to buy NFT properties that are mapped to their real-world addresses. The centerpiece of this of course will be the construction of…