Sports betting site, DraftKings has partnered with UFC to release an interactive NFT collection. Releasing as part of its football “Reignmakers” series, the DraftKings UFC NFTs will allow fans to build collections of UFC fighters to participate in fantasy sports. Let’s take a deep dive into the DraftKings UFC collection.
About the DraftKings UFC collection
According to a press release, the initial UFC NFTs will drop as DraftKings’ “Heatwave Collection”. The platform will base the NFTs on this summer’s UFC events schedule. It will begin with the July 2nd match between Adesanya and Cannonier.
All in all, the partnership gives DraftKings access to fighter IP from over 500 different active UFC athletes. Besides, the NFT holders will receive perks including access to “special” daily fantasy contests. What’s more, fans can participate in these contests for a chance to win cash, custom merch, and…