Deadfellaz co-founder Betty first heard about NFTs in January 2021, when her husband, who goes by the name “Psych”, introduced her to the space. As an artist, Psych, in turn, learnt about NFTs through his artist collective, Depthcore. For Betty, who is the co-director of a creative production agency, it didn’t take much to be drawn to NFTs.
“It was immediately something that we both wanted to explore and we did,” Betty told NFTevening in an exclusive interview. *
Like many founders in the NFT space “Betty” and “Psych” are monikers the couple chose to remain anonymous. For Betty, especially, the decision to be anonymous came from a wish to “work without the male gaze and everything that comes with it.”
Besides, she wanted to be “received for [her] work first” and set a “flagship example of how to use a PFP to create a personal brand”. More importantly, she wanted to “maintain a certain amount of…
