Popular beer manufacturer Budweiser has teamed up with Zed Run to deploy tokenized Clydesdale draught horses in its virtual NFT-based horse racing and wagering game.
The latest move from Budweiser adds to the $120,000 it spent on NFT fan art and the purchase of the Beer.eth domain name it purchased via the Ethereum Name Service in August 2021.
Zed Run was founded by Sydney-based Virtually Human Studio in early 2019 and its racing horse NFTs initially went for around $30 to $80 and mint but have since gone on to be highly sought after assets that trade for thousands on secondary markets. One user sold a single race horse for as high as $125,000 in April 2021.
As part of the deal with Zed Run, the duo will launch a Budweiser-themed race track, Budweiser NFT passes, prize pools for Bud-sponsored virtual horse races starting at $45,000 and three tiers of airdropped Clydesdale NFT skins that are usable in Zed Run.
The Budweiser Clydesdales are a…