BACARDĺ rum is teaming up with music producer Boi-1da and streetwear brand NAHMIAS! The collaborative merch drop is part of the latest chapter of its Music Liberates Music program. In essence, the program aims to promote underrepresented voices in the music industry. To that end, this collaboration will see a line of QR code-powered merch, which will enable fans to earn prizes for promoting upcoming musicians.
How will the BACARDĺ x Boi-1da x NAHMIAS QR merch work?
The new merch capsule collection from NAHMIAS, Boi-1da, and BACARDĺ will be the first of its kind. To explain, each piece of merch will have QR codes integrated into it. Thus, whenever someone scans the hats, tees, hoodies, or jackets, they will be directed to the album of a rising global artist. In addition, fans will earn live music rewards every time someone scans their item of clothing. In…
