Big brands signal a shift to metaverse living and more digital ownership
NFTs have exploded in popularity over the last 18 months, with big brands such as Coca-Cola and Gucci looking at how they could use the technology to better interact with and serve their customers. At the same time, million-dollar NFT sales have become the norm, and big brands leaping into the NFT space signal a much more significant shift toward digital living.
Whatever you think of cryptocurrencies, blockchain technology, and NFTs, it is hard to deny the impact they will have on our everyday lives in the future. Deloitte recently reported that most merchants in the USA are laying the groundwork to adopt crypto soon.
Crypto payments become a top priority
In the study, Deloitte polled 2,000 senior executives at retail organizations from a variety of industries across the US about topics relating to digital assets. More than 85% of the…